Mision, vision, values and goals

What we do, what future we want, and what our values are

Voice of entrepreneurs Association


The largest Croatian organization that is continuously and devotedly engaged in representing the rights of micro, small and medium-sized entrepreneurs, small businesses, self-employed, and workers in the private sector, to create the most favorable business ecosystem.


Croatia 2.0

Voice of entrepreneurs Association —a key factor and leader in creating economic policies for the 21st century and Croatia 2.0.

Our Values

  • Pride in entrepreneurship
  • Political independence—we are not influenced by or tied to any political option
  • High ethical business principles
  • Care for the welfare and fair treatment of employees
  • Professionalism and transparency
  • Work ethics
  • Knowledge and innovation
  • Compliance and enforcement of laws

Phase 1: Short-term goals

  • Timeframe: from March 2020 to the end of the health period of the coronavirus crisis, which we hope will not last longer than September 2020
  • Meet the requirements for the State’s help to entrepreneurs
  • Create and implement all other measures necessary for the economy to prepare for survival short-term
  • Growth in the number of members of the Association
  • Positioning the Association as a relevant interlocutor in upcoming social changes
  • Collection, channeling and solving the individual requirements and problems from different economic fields
  • Ensuring that measures apply to all vulnerable groups of entrepreneurs and their employees (part-time workers, seasonal workers, family farms, newly established companies, accommodation providers, seasonal businesses, students) and relaxing the criteria for the exercise of rights to measures
  • Monitoring the implementation of measures taken and their effects, as well as ensuring that the application of measures is simple, understandable and that the consequences of their use for entrepreneurs are transparent and predictable
  • Analysis of the impact of government measures by monitoring official statistics
  • Make sure that incentives for self-employment are not canceled

Phase 2: Medium-term goals

  • Timeline: from the end of the health part of the coronavirus crisis to the end of the economic part of the crisis, that is, from September 2020 to December 2021 or longer
  • Attention and supervision to ensure that the long-term measures are implemented effectively (cancellation of prepayments of income tax, VAT upon invoice collection, cancellation of parafiscal charges, etc.)
  • Attend to extend old and take new measures needed to sustain the economy
  • Impact on reducing administrative requirements for entrepreneurs
  • Impact on promoting business in the private sector and reducing the number of regulations, restrictions, and rules which currently overburden businesses
  • Support to the acceleration of all processes of digitalization of public administration
  • Develop a strategy for the rapid economic recovery of micro, small and medium-sized entrepreneurs (including the plan for the development of women’s entrepreneurship) by resuming regular financial flows and submitting the strategy to the government and competent authorities
  • Cancellation of the mandatory membership fee to chambers and communities
  • Training of Association members
  • Synergy and business cooperation between members of the Association

Phase 3 Long-term goals

  • Timeline: from the end of the economic part of coronavirus crisis, that is, from 2022 onward
  • Croatia 2.0
  • Creating a positive perception of the entrepreneur/self-employed and entrepreneurship/self-employment in society
  • Development of entrepreneurial proactive and creative culture and thinking
  • Positioning the Association as the central organization for the protection of micro, small and medium-sized entrepreneurs, small businesses, the self-employed and the employees in the private sector
  • Positioning the Association as the primary representative of entrepreneurs and small business owners in negotiations with the Government and participating in all related legislative processes
  • Insisting on digitalization, automation, and any other technological means that should be applied in public administration that are necessary for progress and global competitiveness
  • Transformation of the public sector from the current 30%+ of all employees in Croatia to an EU average of 16%, including the reduction of the state apparatus and local governments
  • Reducing income tax and contributions, the work burden, and balancing the tax imposition
  • Depoliticizing justice and increasing its effectiveness through digitalization
  • Positioning Croatia in the TOP 20 in the “Doing Business” competitiveness rating
  • The long-term lower tax imposition of all parts of the economy
  • Effective territorial structure and reduction of the number of local government units
  • Positioning the Voice of entrepreneurs Association as an active social partner for Croatia’s Government, and entering the Economic and Social Council
  • Putting into service and reassigning the unused state property and real estate